Mature Marketing
Reversa campaign wins double gold
Published on
Sep 01, 2007
September 2007
The Reversa anti-aging skin-care advertising campaign that featured an older woman and a naked younger man received a gold medal at the
54th International Advertising Festival held in June in Cannes.
Developed by TAXI Montreal, the Reversa campaign was launched last fall in magazines and on the internet. One ad featured an elegant, mature woman sitting on a couch with a handsome, young, naked man sprawled out beside her.
The ad invited women to visit the site seemoresideeffects.ca to learn more about Reversa products. The campaign also received a second gold for its internet strategy.
During a nine-week blitz, the site registered 600,000 visitors. Since then, the number has grown to over a million.
"I thank TAXI Montreal for having created an ad campaign that has earned numerous honours and prestigious awards while sending a positive message to our consumers, women over 35 years of age," said Robert Lavoie, president of Dermtek Pharmaceuticals, the makers of Reversa.