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In fairy tales for the young, fair maiden is rescued by Prince Charming. In fairy tales for the not-so-young, aging matron is rejuvenated by magic potion. She applies an emulsion every day and, after a time, looks in the mirror and lo, the fine lines and wrinkles have vanished!

In reality, a skin cream that has a significant, lasting effect on lines and wrinkles is as elusive as a Prince Charming.

The latest to make a claim is Amatokin, from Voss Laboratories. Holt Renfrew will have the emulsion for the face in September, to sell for $190 an ounce, and it's been available since last year at amatokin.com, at Bloomingdale's in the U.S. and on such websites as derm store.ca, where one ... more

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